Jamie Johnson #2: Shoot to Win (2021 edition) by Dan Freedman (author)

By the time I joined school, football was pretty much the centre of my life. I never thought I was obsessed – I just liked it a lot – but those around me thought I was.

But I wanted to prove that I could be successful and still focus on football. So, during school and university I started to build a pretty decent CV for myself. I did work experience at, among other places, Arsenal FC, Radio Five LIVE, Carlton TV, The Mail on Sunday and Sky Sports. I’d worked out that if I wanted to get a job in football, I’d have to prove my ambition to people. Otherwise, I’d just sound like every other football mad kid: “I want to work in football.” You have to stand out from the crowd in some way if you can.

My CV came in handy when, in 2000, after I’d graduated and gone travelling around Australia and New Zealand, I wrote to The FA to see if they had any vacancies. They called within a couple of days and said they were actually recruiting for graduates at that very time. What luck!

I was so nervous for the interview but I gave it everything. I didn’t want them to think that I didn’t want it enough.

Thankfully I got the job and it has lead to some unbelievable experiences. As Editor of The FA my job around the England Team is bring to life for the public what goes on behind the scenes and to give the players and coaches the platform to talk directly to the fans. The most important thing is getting the players to trust you, to understand you’re on their side.

It was when I wanted to buy a present for an 11 year-old football mad boy that the idea to write this book actually struck. There didn’t seem to be a football novel for kids. I couldn’t understand it. I know that if someone had given me one when I was 11, I probably would have read it in two days flat.

I also knew that writing about football was something that I could do. So I did it.